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Introduction to online market & industry research : search strategies, case study, problems, and data source evaluations and reviews

Author: Cynthia L Shamel; Benjamin Group.
Publisher: Mason, Ohio : Thomson/Texere, ©2004.
Series: Business research solutions series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Independent business researcher Shamel provides advice to other researchers on the best strategies and procedures for investigating an industry and its position in the market place. After introducing  Read more...

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Genre/Form: Databases
Guide (Descripteur de forme)
Online databases
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Cynthia L Shamel; Benjamin Group.
ISBN: 0538726849 9780538726849
OCLC Number: 55682827
Description: xiv, 450 pages : illustrations ; 24 cm.
Contents: Ch 1. Definition and strategy --
Ch 2. Research case study on Rocky Mountain Country Club --
Ch 3. Market and industry research problems and solutions --
Ch 4. Market and industry research data source evaluations and reviews.
Series Title: Business research solutions series.
Other Titles: Introduction to online market and industry research
Responsibility: editor and contributor, Cynthia L. Shamel ; produced by the Benjamin Group.
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