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An introduction to public relations and communication management

Author: Joy Chia; Gae Synnott
Publisher: South Melbourne, Victoria : Oxford University Press, 2012.
Series: OXFORD MEDIA + COMMUNICATION HUB
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
An Introduction to public relations and communication management addresses the theoretical and practical needs of students. With an Australian focus and real-life examples this approach engages students, pointing out ways to extend their knowledge, to gain local and international perspectives, to understand the wider perspectives of the profession and its possibilities.--Publisher description.
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Document Type: Book
All Authors / Contributors: Joy Chia; Gae Synnott
ISBN: 9780198085584 0198085583 9780195578607 0195578600
OCLC Number: 817251669
Notes: Revised edition of: Introduction to public relations, 2009.
Description: xxi, 434 pages : illustrations ; 25 cm.
Contents: Part one: The rationale for practice. --
1. Twenty-first century public relations. --
2. What is shaping public relations practice: challenges and developments. --
3. Theoretical contexts. --
4. Public relations ethics. --
5. Public relations research. --
6. Focus on Asian public relations stakeholder management. --
Part Two: Public relations operations and practice. --
7. Working on the outside: public relations practice in the community. --
8. Communicating on the inside to build supportive workforces. --
9. Corporate-level public relations: reputations, brands, identities. --
10. Strategies to proactively manage activity. --
11. Government relations: information, influence and political success. --
12. An issues-crisis perspective. --
13. Engaging with the media. --
14. Social media and public relations. --
15. PR directions and beginning a toolkit for your future. --
Index.
Series Title: OXFORD MEDIA + COMMUNICATION HUB
Other Titles: Introduction to public relations
Responsibility: Joy Chia and Gae Synnott.

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