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An introduction to qualitative market research

Author: Mike Imms; Gill Ereaut
Publisher: London ; Thousand Oaks, Calif. : Sage, 2002.
Series: Qualitative market research, 1.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Qualitative Market Research

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Imms, Mike.
Introduction to qualitative market research.
London ; Thousand Oaks, Calif. : Sage, 2002
(OCoLC)51390296
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mike Imms; Gill Ereaut
ISBN: 9781848600799 1848600798 1412906873 9781412906876
OCLC Number: 297232487
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (xv, 136 pages).
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents:
Series Title: Qualitative market research, 1.
Responsibility: Mike Imms and Gill Ereaut.

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"An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for Read more...

 
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