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An introduction to rhetorical communication : a western cultural perspective

Author: James C McCroskey
Publisher: Boston, MA : Allyn and Bacon, 2006.
Edition/Format:   Print book : English : 9th edView all editions and formats
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Document Type: Book
All Authors / Contributors: James C McCroskey
ISBN: 0205453511 9780205453511
OCLC Number: 58788947
Description: xvii, 333 pages : illustrations ; 23 cm
Contents: A rhetorical tradition --
The nature of rhetorical communication --
Stage fright: a normal problem --
The nature of the receiver: attitude formation and change --
Ethos: a dominant factor in rhetorical communication --
The nature of persuasive argument --
Nonverbal communication --
Diversity and culture --
Message preparation: preliminary considerations --
Informative messages --
Message preparation: invention --
Message preparation: disposition --
Message preparation: style --
Introducing and concluding messages in rhetorical communication --
Message presentation: oral delivery --
Ethics and rhetorical communication --
Appendix: sample speeches.
Responsibility: James C. McCroskey.

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