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Introduction to search engine optimization : a guide for absolute beginners

Author: Todd Kelsey
Publisher: Wheaton, Illinois : Apress, [2017] ©2017
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kelsey, Todd.
Introduction to search engine optimization.
Wheaton, Illinois : Apress, [2017]
(OCoLC)987282422
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Todd Kelsey
ISBN: 9781484228517 1484228510 1484228502 9781484228500
OCLC Number: 990802737
Description: 1 online resource
Contents: About the Author; About the Technical Reviewer; Introduction; Chapter 1: Introduction; How Search Works for You; It All Comes Down to Quality Content; Not the Only Game in Town; YouTube; Bing (not Crosby); What's Next?; Conclusion; Chapter 2: Skillbox: Content; Curation vs. Creation vs. Collaboration; Curation; Creation; Collaboration; Create a Google Account/Gmail Address; Content: Start a Blog (or Find One); Weekly Bloggery: What I Do in My Classes; Search Drill: Find a Blog; Content: Create a Free Web Site; Other Systems for Making Web Sites; Make/Edit a Video (or Find One). Editing on YouTubeGetting Going on YouTube; More Reading on Video Editing; Adjusting Digital Images; Taking Screenshots; Conclusion; Chapter 3: SEO Basics; SEO: Where's the Content Going?; Content SEO; Classic SEO: On-Page, Off-Page; Keywords and More Keywords: Can you Ever Have Too Many Keywords?; Example: SEO Steps for a New Web Site or Client; Activity: Meta Description; Conclusion; Chapter 4: Keyword Research; Understanding Keywords; Keyword Opportunities; Search Volume and Competition; Doing Basic Keyword Research; AdWords Keyword Planner; Trying the AdWords Keyword Planner. Activity: Research KeywordsMake a Keyword Target List; Make a Keyword/Topic List; Additional Resources; Conclusion; Chapter 5: Try SEO; Simple SEO: Blog Post; Blogger Overall Meta Description; Post-Level Description; Site-Level SEO: Google Sites; Activity: Site Title Optimization; Activity: Learn HTML the Easy Way; For Further Review; Conclusion; Chapter 6: Analyze How Things Are Going; Fun with SEO: Check Your SEO Rank!; Fun with SEO: Hunt for Duplicate Content!; Other Analysis: Analytics; Fun with Conversion Tracking in SEO; Set Up Google Analytics: Blogger, Google Sites. Setting Up a Google Analytics AccountCreate a New Property for Each New Web Site; Google Sites: Enter the Google Analytics Tracking ID; Fun with Analytics: Using Your Superpowers; Conclusion; Chapter 7: Explore Indexing and Webmaster Tools/Search Console; Fun With SEO: Check Indexing with Google; Explore Google Webmaster Tools/Search Console; Connecting Webmaster Tools/Search Console; News Flash: Checking Rank; Conclusion; Chapter 8: Keeping Up with Changes; Keep Up with Industry Resources and Blogs; Conclusion; Chapter 9: Exploring SEO Certification; HubSpot Certification; SEO Certification.
Responsibility: Todd Kelsey.

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