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Introduction to sport marketing

Author: Aaron Smith
Publisher: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2008.
Series: Sport management series (Oxford, England)
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.
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Document Type: Book
All Authors / Contributors: Aaron Smith
ISBN: 0750686855 9780750686853
OCLC Number: 213435953
Description: xiii, 326 pages : illustrations ; 25 cm.
Contents: 1. Sport Marketing Introduction 2. Sport Markets 3. Sport Consumers 4. Sport Marketing Opportunities 5. Sport Marketing Strategy 6. Sport Products 7. Sport Pricing 8. Sport Distribution 9. Sport Promotion 10. Sport Sponsorship 11. Sport Services 12. Sport Marketing and the New Media 13. Sport Marketing Implementation and Control
Series Title: Sport management series (Oxford, England)
Responsibility: Aaron C.T. Smith.
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Abstract:

Presents the key principles and tools of sport marketing. This title combines explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable  Read more...

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