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Introduction to sport marketing

Author: Aaron Smith
Publisher: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2008.
Series: Sport management series (Oxford, England)
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Smith, Aaron, 1972-
Introduction to sport marketing.
Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2008
(OCoLC)213435953
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Aaron Smith
ISBN: 9780080886220 0080886221 9780750686853 0750686855 9781136391996 1136391991
OCLC Number: 649824907
Description: 1 online resource (xiii, 326 pages) : illustrations.
Contents: Sport Marketing Introduction --
Sport Markets --
Sport Consumers --
Sport Marketing Opportunities --
Sport Marketing Strategy --
Sport Products --
Sport Pricing --
Sport Distribution --
Sport Promotion --
Sport Sponsorship --
Sport Services --
Sport Marketing and the New Media --
Sport Marketing Implementation and Control.
Series Title: Sport management series (Oxford, England)
Responsibility: Aaron C.T. Smith.

Abstract:

Presents the key principles and tools of sport marketing. This title combines explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable  Read more...

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