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Introduction to sport marketing

Author: Aaron Smith; Bob Stewart
Publisher: London ; New York : Routledge, 2015.
Series: Sport Management Series
Edition/Format:   Print book : English : Second editionView all editions and formats
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Document Type: Book
All Authors / Contributors: Aaron Smith; Bob Stewart
ISBN: 9781138022959 1138022950 1138022969 9781138022966
OCLC Number: 894149445
Description: x, 323 pages ; 26 cm.
Contents: 1. Sport marketing introduction --
2. Sport markets --
3. Sport consumers --
4. Sport marketing opportunities --
5. Sport marketing strategy --
6. Sport products and branding --
7. Sport pricing --
8. Sport distribution --
9. Sport promotion --
10. Sport sponsorship --
11. Sport services --
12. Sport digital marketing and social media --
13. Sport marketing implementation and control.
Series Title: Sport Management Series
Responsibility: Aaron C.T. Smith and Bob Stewart.

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