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Investigación de mercados : un enfoque aplicado

Author: Naresh K Malhotra
Publisher: México : Pearson, ©2004.
Edition/Format:   Print book : Spanish : 4a edView all editions and formats
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Document Type: Book
All Authors / Contributors: Naresh K Malhotra
ISBN: 9702604915 9789702604914
OCLC Number: 55998483
Notes: Traducción de: Marketing research : an applied orientation.
Description: xxviii, 713, [69] p. : il. ; 27 cm
Responsibility: Naresh K. Malhotra ; traducción [de] José Francisco Javier Dávila Martínez [y] Magda Elizabeth Treviño Rosales.

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