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Investigación de mercados

Author: Naresh K Malhotra; María Elena Ortiz Salinas; Marcela Benassini; et al
Publisher: México : Pearson Educación, 2008.
Edition/Format:   Print book : Spanish : 5a. edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Naresh K Malhotra; María Elena Ortiz Salinas; Marcela Benassini; et al
ISBN: 9789702611851 9702611857
OCLC Number: 630850576
Notes: Índice.
Description: 1 v. (pág. var.) : il., graf., tablas ; 27 cm
Contents: Introducción y fases iníciales de la investigación de mercados. --
Preparación del diseño de la investigación. --
Recolección, preparación, análisis y presentación de los datos. --
Casos integrales y casos integrales en video.
Responsibility: Naresh K. Malhotra ; traducción, María Elena Ortiz Salinas ; revisión técnica, Marcela Benassini ... [et al.].

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