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Investigating audiences

Author: Andy Ruddock
Publisher: Los Angeles : Sage, 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on qualitative methods and will draw upon students' own media experience. The book is divided into chapters that deal with audience research in terms of concepts and topics. Regarding concepts, Investigating Audiences is firmly grounded within interpretive  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Ruddock, Andy.
Investigating audiences.
Los Angeles : Sage, 2007
(DLC) 2006937886
(OCoLC)123375150
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Andy Ruddock
ISBN: 9781848607484 1848607482 9781412922692 1412922690 9781412922708 1412922704 9781446213766 1446213765
OCLC Number: 313803897
Description: 1 online resource (185 pages)
Contents: Can I Write 'I' in an EssayNews and Public InformationMedia, Pleasure and Identity The Meaning of the MeaninglessFans, Power and CommunicationObjectionable Content Sex, Violence and AudiencesReality, Media and CelebrityYoung People, Technology and Cultural Citizenship
Responsibility: Andy Ruddock.

Abstract:

Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in  Read more...

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