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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
David S Evans; Andrei Hagiu; Richard Schmalensee |
| ISBN: | 0262050854 9780262050852 |
| OCLC Number: | 70232384 |
| Description: | xii, 395 p. : ill. ; 24 cm. |
| Contents: | Invisible engines -- Speaking in code -- Both sides now -- Dropouts and evangelists -- PONG -- The palm economy -- Ba-Ba-Ba-BAAAAH -- Dangerous intersections -- With a little help ... -- Some lunches are free -- When bigger is better -- Swept away. |
| Responsibility: | David S. Evans, Andrei Hagiu, and Richard Schmalensee. |
Abstract:
Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits.
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"The prose is accessible, even engaging. And the shrewd analysisbacked up by a great deal of research and a precise narrative of recent business historymore than makes up for the lack of office politics and entrepreneur heroics. Any executive looking to turn his company's product into an engine of growth will want to consult Invisible Engines." Om Malik Wall Street Journal Read more...
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Related Subjects:(7)
- Application program interfaces (Computer software)
- Industries -- Data processing.
- Interfaces de programmation d'applications.
- Industrie -- Informatique.
- API.
- Innovationspotenzial.
- Technische Innovation.
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- Economics of Information(4 items)
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