skip to content
The invisible touch : the four keys to modern marketing Preview this item
ClosePreview this item
Checking...

The invisible touch : the four keys to modern marketing

Author: Harry Beckwith
Publisher: New York : Business Plus, 2009, ©2000.
Edition/Format:   Print book : English : 1st trade edView all editions and formats
Summary:
"Service businesses offer an experience - and to make that experience truly exceptional they must first understand people. Harry Beckwith applies the study of human nature to the real world of business and will open your eyes to this crucial branch of marketing with four key concepts: Price; Brand; Packaging; and Relationships."--Back cover.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Harry Beckwith
ISBN: 9780446699839 0446699837
OCLC Number: 455934564
Notes: Originally published: New York : Warner, 2000 ; London : Texere, 2001.
Description: xix, 232 pages ; 19 cm
Responsibility: Harry Beckwith.

Abstract:

"Service businesses offer an experience - and to make that experience truly exceptional they must first understand people. Harry Beckwith applies the study of human nature to the real world of business and will open your eyes to this crucial branch of marketing with four key concepts: Price; Brand; Packaging; and Relationships."--Back cover.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/455934564> # The invisible touch : the four keys to modern marketing
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "455934564" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   schema:about <http://dewey.info/class/658.8/> ;
   schema:about <http://id.loc.gov/authorities/subjects/sh87006846> ; # Service industries--Marketing
   schema:about <http://id.worldcat.org/fast/1113447> ; # Service industries--Marketing
   schema:bookEdition "1st trade ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "2000" ;
   schema:creator <http://viaf.org/viaf/53514220> ; # Harry Beckwith
   schema:datePublished "2009" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/796327872> ;
   schema:inLanguage "en" ;
   schema:name "The invisible touch : the four keys to modern marketing"@en ;
   schema:productID "455934564" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/455934564#PublicationEvent/new_york_business_plus_2009_2000> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/796327872#Agent/business_plus> ; # Business Plus
   schema:reviews <http://www.worldcat.org/title/-/oclc/455934564#Review/-1455193284> ;
   schema:workExample <http://worldcat.org/isbn/9780446699839> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/455934564> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://id.loc.gov/authorities/subjects/sh87006846> # Service industries--Marketing
    a schema:Intangible ;
   schema:name "Service industries--Marketing"@en ;
    .

<http://id.worldcat.org/fast/1113447> # Service industries--Marketing
    a schema:Intangible ;
   schema:name "Service industries--Marketing"@en ;
    .

<http://viaf.org/viaf/53514220> # Harry Beckwith
    a schema:Person ;
   schema:birthDate "1949" ;
   schema:familyName "Beckwith" ;
   schema:givenName "Harry" ;
   schema:name "Harry Beckwith" ;
    .

<http://worldcat.org/isbn/9780446699839>
    a schema:ProductModel ;
   schema:isbn "0446699837" ;
   schema:isbn "9780446699839" ;
    .

<http://www.worldcat.org/title/-/oclc/455934564#Review/-1455193284>
    a schema:Review ;
   schema:itemReviewed <http://www.worldcat.org/oclc/455934564> ; # The invisible touch : the four keys to modern marketing
   schema:reviewBody ""Service businesses offer an experience - and to make that experience truly exceptional they must first understand people. Harry Beckwith applies the study of human nature to the real world of business and will open your eyes to this crucial branch of marketing with four key concepts: Price; Brand; Packaging; and Relationships."--Back cover." ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.