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IPhone 3.0 Business Strategies For Dummies.

Author: Joel Elad; Damien Stolarz; Aaron Nicholson
Publisher: Hoboken : John Wiley & Sons, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
What the book covers : business models on the iPhone, including free apps for marketing, trial apps to entice users, advertising-sustained apps, and paid apps. The book discusses the pricing models prevalent on each type of application (games, fitness, utilities, and so on). The book provides a blueprint for the effect of competition, designing a business plan for the app store, assessing iPhone 3.0 business  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Elad, Joel.
IPhone 3.0 Business Strategies For Dummies.
Hoboken : John Wiley & Sons, Inc., ©2009
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Joel Elad; Damien Stolarz; Aaron Nicholson
ISBN: 9780470576632 0470576634
OCLC Number: 727646932
Description: 1 online resource (120 pages)
Contents: Cover; Table of Contents; Title Page; Introduction; Chapter 1 : Understanding the iPhone Platform; Chapter 2: Applying Your Assets; Chapter 3: Sizing Up the Competition; Chapter 4: Ten Marketing Techniques.

Abstract:

What the book covers : business models on the iPhone, including free apps for marketing, trial apps to entice users, advertising-sustained apps, and paid apps. The book discusses the pricing models prevalent on each type of application (games, fitness, utilities, and so on). The book provides a blueprint for the effect of competition, designing a business plan for the app store, assessing iPhone 3.0 business potential, and marketing your app.; Series features : iPhone 3.0 Business Strategies For Dummies is written in the friendly, humorous, and easy-to-understand style that is the hallmark of.

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