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IPhone and iPad apps marketing : secrets to selling your iPhone and iPad apps

Author: Jeffrey F Hughes
Publisher: Indianapolis, Ind. : Que Pub., ©2012.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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Document Type: Book
All Authors / Contributors: Jeffrey F Hughes
ISBN: 9780789748331 0789748339
OCLC Number: 755904439
Notes: Includes index.
Description: ix, 316 pages : illustrations ; 23 cm
Contents: Your marketing message --
Your iPhone and iPad app marketing strategy: grand slam or base hits? --
What makes a winning iPhone/iPad app? --
Identifying your app's unique value --
Identifying your target audience --
Building your app's total message --
Delivering your message --
Electronic word of mouth --
Using social media in your app marketing --
Timing your marketing activities --
Getting the word out about your app --
Pricing your iPhone/iPad app --
Pricing your app --
Conducting an app pricing analysis --
Selling value over price --
Breaking into the app store top 100 --
Level the playing field with a free app --
The app pricing roller coaster --
App promotions and cross-selling --
Using iPhone/iPad analytics --
Implement a marketing plan/launch your app --
Why have a marketing plan? --
Components of an app marketing plan --
Marketing essentials --
25 essential iPhone/iPad marketing activities --
Implementing your plan --
iPhone/iPad for corporate marketing.
Responsibility: Jeffrey Hughes.

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