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Irrational persistence : seven secrets that turned a bankrupt startup into a $231,000,000 business

Author: Dave Zilko
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
"Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key - for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of  Read more...
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Genre/Form: Biography
Additional Physical Format: Online version:
Zilko, Dave, 1963- author.
Irrational persistence.
Hoboken, New Jersey : John Wiley & Sons, [2016]
(DLC) 2016000691
Named Person: Dave Zilko
Material Type: Biography
Document Type: Book
All Authors / Contributors: Dave Zilko
ISBN: 9781119240082 1119240085
OCLC Number: 934277933
Notes: Includes index.
Machine generated contents note: Prologue Introduction Chapter 1 Find the Courage to Enter the Dark Room Chapter 2 Live by the Ninety-Nine Rule Chapter 3 Search for the Holy Grail Chapter 4 Make Sure You Never Sell Anything Chapter 5 Build A Company Woody Allen Would Be Proud Of Chapter 6 Values are Valuable Chapter 7 If a Fortune 500 Company Calls, Take the Call Epilogue Index.
Description: xviii, 170 pages ; 24 cm
Contents: Prologue ix Introduction: Starting with Less Than Nothing xiii Chapter 1 Summon the Courage to Enter the Dark Room 1 Chapter 2 Find Your Place in This World 19 Chapter 3 Search for the Holy Grail 37 Chapter 4 Never Sell Anything 49 Chapter 5 Build a Company Woody Allen Would Be Proud Of 67 Chapter 6 Value Values 95 Chapter 7 If a Fortune 500 Company Calls, Take the Call 123 Epilogue 155 index 163
Responsibility: Dave Zilko.
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Abstract:

A modern-day Detroit success story that fuels the entrepreneurial fire Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a  Read more...

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