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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/63185829 Title: Irresistible! : markets, models, and meta-value in consumer electronics Author: George Bailey; Hagen Wenzek Publisher: Upper Saddle River, N.J. : London : IBM ; Pearson Education [distributor], 2006. ISBN/ISSN: 0131987585 9780131987586 OCLC:63185829

  
  

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Subjects

• Household electronics industry -- Management.
• Household electronics -- Marketing.

Similar Items

Irresistible! : markets, models, and meta-value in consumer electronics

Author:	George Bailey; Hagen Wenzek
Publisher:	Upper Saddle River, N.J. : IBM ; London : Pearson Education [distributor], 2006.
Edition/Format:	Book : English
Rating:	(not yet rated) 0 with reviews - Be the first.