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Is anybody out there? : the new blueprint for marketing commuications

Author: Mark Austin; Jim Aitchison
Publisher: [New York, N.Y.] ; [Chichester] : Wiley, [2003]
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Austin, Mark, 1960-
Is anybody out there?
[New York, N.Y. ; Chichester] : Wiley, [2003]
(OCoLC)712598253
Document Type: Book
All Authors / Contributors: Mark Austin; Jim Aitchison
ISBN: 047082090X 9780470820902
OCLC Number: 51438139
Notes: Includes index.
Description: xiii, 251 pages : illustrations ; 23 cm
Contents: Authors' Notes --
Acknowledgments --
Pt. 1. Present Imperfect --
Confluence of Change --
Brands Under Threat --
The New Consumer --
A New Approach To Channels --
A Diversity of Disciplines --
Media Routes --
An Imperfect Industry --
Pt. 2. The 21st Century Marketing Communications Plan --
The New Dynamic --
The Way Forward --
Navigating the Maze --
Most Frequently Asked Questions --
Pt. 3. Brave New World --
Rewriting the Rules --
Appendix --
Bibliography --
Index.
Responsibility: Mark Austin & Jim Aitchison.

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