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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/56449021 Title: Is it all about image? Author: Laura Iloniemi Publisher: Chichester, West Sussex, England : Wiley-Academy, 2004. ISBN/ISSN: 047086690X 9780470866900 OCLC:56449021

  
  

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Subjects

• Mass media and architecture.
• Architectural services marketing.
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Is it all about image?

Author:	Laura Iloniemi
Publisher:	Chichester, West Sussex, England : Wiley-Academy, 2004.
Series:	Architecture in practice.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	"This book, one of the first of two titles in the distinctive Architecture in Practice series, provides a specially tailored approach for architects who want to know how to engage with public relations and appeal to the media. It discusses how they should position themselves at large, demonstrating what works for whom and why. Key insights are provided by case studies of the media frenzy surrounding projects such as the Millennium Bridge in London and the World Trade Centre in New York. It also features interviews with publicists who have worked on campaigns with the likes of Santiago Calatrava, Frank Gehry and Norman Foster, and with leading editors, correspondents and journalists of the architectural world."--BOOK JACKET.  Read more...
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