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It's only business! : India's corporate social responsiveness in a globalized world

Author: Meera Mitra
Publisher: New Delhi ; New York : Oxford Univ. Press, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"In this book Meera Mitra uses her hands-on experience as a corporate and development consultant to analyse the growth of CSR in India, especially its evolution in the post-reforms era. This is a subject rife with questions of political economy, of the interaction of government and business in development, and of the role of NGOs in moulding these processes. Using illustrations, cases, and examples, Mitra examines  Read more...
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Additional Physical Format: Online version:
Mitra, Meera.
It's only business!
New Delhi ; New York : Oxford Univ. Press, 2007
(OCoLC)646982343
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Meera Mitra
ISBN: 9780195684339 0195684338
OCLC Number: 84151928
Description: xxiii, 192 pages ; 24 cm
Contents: Foreword / by N.R. Narayana Murthy --
Being Politically Correct About CSR --
Learning Legacy: India's Business-Society Interface --
Scouring Social Sensitivities: Ahead of the Law --
Eye on I.T.: Preparing for and Managing Change --
Developing Markets and Marketing Development --
Civil Society Roar: India's NGOs and CSR --
Embedding CSR in India --
Governments' Grooming for CSR: Global and Indian Response --
Looking Ahead.
Responsibility: Meera Mitra ; with a foreword by N.R. Narayana Murthy.
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Abstract:

Discusses the varied aspects of corporate social responsiveness (CSR) in the Indian business world with the advent of globalization.  Read more...

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"A valuable handbook for managers and business leaders in India who believe that business must make profits while embracing broader social goalsThe book provides a wealth of insight and Read more...

 
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