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| 附加的形体格式： | Online version: Mitra, Meera. It's only business! New Delhi ; New York : Oxford Univ. Press, 2007 (OCoLC)646982343 |
|---|---|
| 材料类型： | 互联网资源 |
| 文件类型： | 书, 互联网资源 |
| 所有的著者/提供者： |
Meera Mitra |
| ISBN: | 9780195684339 0195684338 |
| OCLC号码： | 84151928 |
| 描述： | xxiii, 192 p. ; 24 cm. |
| 内容： | Foreword / by N.R. Narayana Murthy -- Being Politically Correct About CSR -- Learning Legacy: India's Business-Society Interface -- Scouring Social Sensitivities: Ahead of the Law -- Eye on I.T.: Preparing for and Managing Change -- Developing Markets and Marketing Development -- Civil Society Roar: India's NGOs and CSR -- Embedding CSR in India -- Governments' Grooming for CSR: Global and Indian Response -- Looking Ahead. |
| 责任： | Meera Mitra ; with a foreword by N.R. Narayana Murthy. |
| 更多信息： |
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出版商概要
"A valuable handbook for managers and business leaders in India who believe that business must make profits while embracing broader social goalsThe book provides a wealth of insight and information"--from the foreword by N.R. Narayana Murthy, Chairman and Chief Mentor, Infosys Technologies Ltd.
"The Tata Group has long held the belief that corporate social responsiveness is not external but an intrinsic part of corporate culture. This contemporary review of the larger purpose of business endorses the precept that business needs to partner civil society and the government in endeavouring to work for the maximum good."--Ratan Tata, Chairman, Tata Group
"Offers a wealth of essential information, analysis, and insights."--Fred Dubee, Global Compact, United Nations
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