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It's when you sell that counts

Author: Don Cassidy
Publisher: London : Global Professional Pub., ©2008.
Edition/Format:   Print book : English : 3rd ed
Summary:
"Buying shares is easy, but it's when you sell that counts because that's the only time you make your profit or loss. Yet individual investors - and even brokers - are reluctant to let go of shares. In this book, Donald Cassidy reveals: The most powerful hold/sell test; How investors rationalize their inaction; Why we resist selling; The vital strategies that should be applied to every selling decision; and A  Read more...
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Document Type: Book
All Authors / Contributors: Don Cassidy
ISBN: 9780852976869 0852976860
OCLC Number: 170037557
Notes: Previous edition: Chicago, Ill.: Irwin Professional, 1997.
Description: x, 294 pages : illustrations ; 24 cm
Contents: pt. I. Understanding the Selling Problem in Depth --
Ch. 1. External Obstacles --
Ch. 2. Hidden Reasons We Resist Selling --
Ch. 3. Understanding and Using Behavioral Finance --
Ch. 4. Always Think About the Crowd! --
Ch. 5. Banishing Rationalizations and Admitting Mistakes --
pt. II. Developing the Proper Mindset --
Ch. 6. Keep a Clear Head --
Ch. 7. Cast Off Faulty Mental Anchors --
Ch. 8. Understand that You Sell the Stock, Not the Company --
Ch. 9. Adopt Survival Tactics for the Institutional Jungle --
Ch. 10. Honor Highly the Time Value of Money --
pt. III. Mastering the Contrarian Approach --
Ch. 11. Be a Contrarian --
Ch. 12. Rethink That Old Buy-And-Hold Religion --
Ch. 13. Calibrate Decision Making to Personal Emotions --
Ch. 14. Adjust Sale Targets Rationally --
Ch. 15. Try This Exercise in Forced Discipline --
Ch. 16. Separate Selling From New Buying --
Ch. 17. Use a Personal Diffusion Index --
Ch. 18. Overcome Greed: Stop Chasing that Last Nickel or Dime --
Ch. 19. Sell Just When it Feels Real Good --
pt. IV. Using Smart Selling Tactics --
Ch. 20. Use Appropriate Technical Indicators --
Ch. 21. Sell into Price-Volume Crescendos and into Long Runs --
Ch. 22. Differentiate Market Stock and Loner Stock Characteristics --
Ch. 23. Use Above-Market Instead of Stop-Loss Orders --
Ch. 24. Use Special Rules for Selling Low-Priced Stocks --
Ch. 25. Sell Smart on Good News --
Ch. 26. Understand How Bad the Bad News Is --
Ch. 27. Sell on News Delays --
Ch. 28. Crashes: Sell vs. Hold --
Before, During, and After --
Ch. 29. Use This Hold/Sell Decision Checklist --
Ch. 30. Summing Up: The Winner's Test --
App. Useful Reading and Other Resources.
Responsibility: Donald Cassidy.

Abstract:

"Buying shares is easy, but it's when you sell that counts because that's the only time you make your profit or loss. Yet individual investors - and even brokers - are reluctant to let go of shares. In this book, Donald Cassidy reveals: The most powerful hold/sell test; How investors rationalize their inaction; Why we resist selling; The vital strategies that should be applied to every selling decision; and A checklist to help you decide if you should sell or hold in an adverse market. It's When You Sell That Counts is full of practical advice on how to overcome all those personal, psychological inhibitions against selling successfully in changing market conditions. So that you will sell at exactly the right time for maximum profit."--Jacket.

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