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J. Walter Thompson Company new business records, bulk 1980-1989. 1924-2006 and undated,

Author: J. Walter Thompson Company.J. Walter Thompson Company. Atlanta Office.J. Walter Thompson Company. Chicago Office.J. Walter Thompson Company. Detroit Office.J. Walter Thompson Company. New York Office.All authors
Edition/Format:   Archival material : English
Database:WorldCat
Summary:
Collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine  Read more...
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Details

Genre/Form: Audiocassettes
DVDs
Photographs
Videocassettes
Document Type: Archival Material
All Authors / Contributors: J. Walter Thompson Company.; J. Walter Thompson Company. Atlanta Office.; J. Walter Thompson Company. Chicago Office.; J. Walter Thompson Company. Detroit Office.; J. Walter Thompson Company. New York Office.; J. Walter Thompson Company. San Francisco Office.; John W. Hartman Center for Sales, Advertising & Marketing History.
OCLC Number: 682170817
Notes: Cataloged from inventory.
Description: 42,000 items (60 lin. ft.)
More information:

Abstract:

Collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.

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Primary Entity

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   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/eastern_air_lines> ; # Eastern Air Lines
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   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/kraft_foods_company> ; # Kraft Foods Company
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/prudential_insurance_company_of_america> ; # Prudential Insurance Company of America
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/johnson_&_johnson> ; # Johnson & Johnson
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/nabisco_brands_inc> ; # Nabisco Brands, Inc.
   schema:about <http://viaf.org/viaf/153390531> ; # Morgan Stanley & Co.
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/frito_lay_inc> ; # Frito-Lay, Inc.
   schema:about <http://id.worldcat.org/fast/1010284> ; # Marketing research
   schema:about <http://id.loc.gov/authorities/subjects/sh85001191> ; # Advertising agencies
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/morgan_stanley_&_co> ; # Morgan Stanley & Co.
   schema:about <http://id.loc.gov/authorities/subjects/sh85081350> ; # Marketing research
   schema:about <http://viaf.org/viaf/167813969> ; # Nabisco Brands, Inc.
   schema:about <http://viaf.org/viaf/155916607> ; # Kraft Foods Company.
   schema:about <http://viaf.org/viaf/157894482> ; # Johnson & Johnson.
   schema:about <http://viaf.org/viaf/134950637> ; # Frito-Lay, Inc.
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/haagen_dazs_firm> ; # Häagen-Dazs (Firm)
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/bell_atlantic_corporation> ; # Bell Atlantic Corporation
   schema:about <http://viaf.org/viaf/141193635> ; # Baskin-Robbins (Firm)
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/home_box_office_firm> ; # Home Box Office (Firm)
   schema:about <http://id.worldcat.org/fast/1204155> ; # United States
   schema:about <http://viaf.org/viaf/140420507> ; # Alitalia (Airline)
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/hyatt_hotels_corporation> ; # Hyatt Hotels Corporation
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/international_business_machines_corporation> ; # International Business Machines Corporation
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/alitalia_airline> ; # Alitalia (Airline)
   schema:about <http://viaf.org/viaf/151717231> ; # Circuit City Stores.
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/miller_brewing_company> ; # Miller Brewing Company
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Topic/advertising_agencies_united_states_history> ; # Advertising agencies--United States--History
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/baskin_robbins_firm> ; # Baskin-Robbins (Firm)
   schema:about <http://viaf.org/viaf/157459521> ; # Häagen-Dazs (Firm)
   schema:about <http://viaf.org/viaf/137817260> ; # Eastern Air Lines.
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/circuit_city_stores> ; # Circuit City Stores
   schema:about <http://viaf.org/viaf/133329178> ; # Nestlé.
   schema:about <http://viaf.org/viaf/141907344> ; # Hyatt Hotels Corporation.
   schema:about <http://viaf.org/viaf/125438585> ; # Home Box Office (Firm)
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/schering_plough_corporation> ; # Schering-Plough Corporation
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/eastman_kodak_company> ; # Eastman Kodak Company
   schema:about <http://viaf.org/viaf/122558717> ; # J. Walter Thompson Company. San Francisco Office.
   schema:about <http://viaf.org/viaf/141894791> ; # Miller Brewing Company.
   schema:about <http://viaf.org/viaf/156056348> ; # Eastman Kodak Company.
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/goodyear_tire_and_rubber_company> ; # Goodyear Tire and Rubber Company
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/united_states_navy> ; # United States. Navy
   schema:about <http://experiment.worldcat.org/entity/work/data/760120355#Organization/j_walter_thompson_company> ; # J. Walter Thompson Company
   schema:about <http://viaf.org/viaf/150702892> ; # International Business Machines Corporation.
   schema:contributor <http://viaf.org/viaf/132971022> ; # John W. Hartman Center for Sales, Advertising & Marketing History.
   schema:contributor <http://viaf.org/viaf/122558717> ; # J. Walter Thompson Company. San Francisco Office.
   schema:creator <http://viaf.org/viaf/122558717> ; # J. Walter Thompson Company. San Francisco Office.
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Related Entities

<http://experiment.worldcat.org/entity/work/data/760120355#Organization/bell_atlantic_corporation> # Bell Atlantic Corporation
    a schema:Organization ;
   schema:name "Bell Atlantic Corporation" ;
   schema:name "Bell Atlantic Corporation." ;
    .

<http://experiment.worldcat.org/entity/work/data/760120355#Organization/goodyear_tire_and_rubber_company> # Goodyear Tire and Rubber Company
    a schema:Organization ;
   schema:name "Goodyear Tire and Rubber Company" ;
   schema:name "Goodyear Tire and Rubber Company." ;
    .

<http://experiment.worldcat.org/entity/work/data/760120355#Organization/home_box_office_firm> # Home Box Office (Firm)
    a schema:Organization ;
   schema:name "Home Box Office (Firm)" ;
    .

<http://experiment.worldcat.org/entity/work/data/760120355#Organization/hyatt_hotels_corporation> # Hyatt Hotels Corporation
    a schema:Organization ;
   schema:name "Hyatt Hotels Corporation" ;
    .

<http://experiment.worldcat.org/entity/work/data/760120355#Organization/international_business_machines_corporation> # International Business Machines Corporation
    a schema:Organization ;
   schema:name "International Business Machines Corporation" ;
    .

<http://experiment.worldcat.org/entity/work/data/760120355#Organization/j_walter_thompson_company> # J. Walter Thompson Company
    a schema:Organization ;
   schema:name "J. Walter Thompson Company" ;
    .

<http://experiment.worldcat.org/entity/work/data/760120355#Organization/prudential_insurance_company_of_america> # Prudential Insurance Company of America
    a schema:Organization ;
   schema:name "Prudential Insurance Company of America" ;
   schema:name "Prudential Insurance Company of America." ;
    .

<http://experiment.worldcat.org/entity/work/data/760120355#Organization/schering_plough_corporation> # Schering-Plough Corporation
    a schema:Organization ;
   schema:name "Schering-Plough Corporation" ;
   schema:name "Schering-Plough Corporation." ;
    .

<http://experiment.worldcat.org/entity/work/data/760120355#Organization/united_states_navy> # United States. Navy
    a schema:Organization ;
   schema:name "United States. Navy" ;
   schema:name "United States. Navy." ;
    .

<http://experiment.worldcat.org/entity/work/data/760120355#Topic/advertising_agencies_united_states_history> # Advertising agencies--United States--History
    a schema:Intangible ;
   schema:hasPart <http://id.loc.gov/authorities/subjects/sh97001120> ; # Advertising agencies--United States
   schema:name "Advertising agencies--United States--History" ;
    .

<http://id.loc.gov/authorities/subjects/sh85001191> # Advertising agencies
    a schema:Intangible ;
   schema:name "Advertising agencies" ;
    .

<http://id.loc.gov/authorities/subjects/sh85081350> # Marketing research
    a schema:Intangible ;
   schema:name "Marketing research" ;
    .

<http://id.loc.gov/authorities/subjects/sh97001120> # Advertising agencies--United States
    a schema:Intangible ;
   schema:name "Advertising agencies--United States" ;
    .

<http://id.worldcat.org/fast/1010284> # Marketing research
    a schema:Intangible ;
   schema:name "Marketing research" ;
    .

<http://id.worldcat.org/fast/1204155> # United States
    a schema:Place ;
   schema:name "United States" ;
    .

<http://id.worldcat.org/fast/797812> # Advertising agencies
    a schema:Intangible ;
   schema:name "Advertising agencies" ;
    .

<http://viaf.org/viaf/122558717> # J. Walter Thompson Company. San Francisco Office.
    a schema:Organization ;
   schema:name "J. Walter Thompson Company. San Francisco Office." ;
   schema:name "J. Walter Thompson Company. New York Office." ;
   schema:name "J. Walter Thompson Company. Detroit Office." ;
   schema:name "J. Walter Thompson Company. Chicago Office." ;
   schema:name "J. Walter Thompson Company. Atlanta Office." ;
   schema:name "J. Walter Thompson Company." ;
    .

<http://viaf.org/viaf/125438585> # Home Box Office (Firm)
    a schema:Organization ;
   schema:name "Home Box Office (Firm)" ;
    .

<http://viaf.org/viaf/132971022> # John W. Hartman Center for Sales, Advertising & Marketing History.
    a schema:Organization ;
   schema:name "John W. Hartman Center for Sales, Advertising & Marketing History." ;
    .

<http://viaf.org/viaf/133329178> # Nestlé.
    a schema:Organization ;
   schema:name "Nestlé." ;
    .

<http://viaf.org/viaf/134950637> # Frito-Lay, Inc.
    a schema:Organization ;
   schema:name "Frito-Lay, Inc." ;
    .

<http://viaf.org/viaf/137817260> # Eastern Air Lines.
    a schema:Organization ;
   schema:name "Eastern Air Lines." ;
    .

<http://viaf.org/viaf/140420507> # Alitalia (Airline)
    a schema:Organization ;
   schema:name "Alitalia (Airline)" ;
    .

<http://viaf.org/viaf/141193635> # Baskin-Robbins (Firm)
    a schema:Organization ;
   schema:name "Baskin-Robbins (Firm)" ;
    .

<http://viaf.org/viaf/141894791> # Miller Brewing Company.
    a schema:Organization ;
   schema:name "Miller Brewing Company." ;
    .

<http://viaf.org/viaf/141907344> # Hyatt Hotels Corporation.
    a schema:Organization ;
   schema:name "Hyatt Hotels Corporation." ;
    .

<http://viaf.org/viaf/150702892> # International Business Machines Corporation.
    a schema:Organization ;
   schema:name "International Business Machines Corporation." ;
    .

<http://viaf.org/viaf/151717231> # Circuit City Stores.
    a schema:Organization ;
   schema:name "Circuit City Stores." ;
    .

<http://viaf.org/viaf/153390531> # Morgan Stanley & Co.
    a schema:Organization ;
   schema:name "Morgan Stanley & Co." ;
    .

<http://viaf.org/viaf/155916607> # Kraft Foods Company.
    a schema:Organization ;
   schema:name "Kraft Foods Company." ;
    .

<http://viaf.org/viaf/156056348> # Eastman Kodak Company.
    a schema:Organization ;
   schema:name "Eastman Kodak Company." ;
    .

<http://viaf.org/viaf/157459521> # Häagen-Dazs (Firm)
    a schema:Organization ;
   schema:name "Häagen-Dazs (Firm)" ;
    .

<http://viaf.org/viaf/157894482> # Johnson & Johnson.
    a schema:Organization ;
   schema:name "Johnson & Johnson." ;
    .

<http://viaf.org/viaf/167813969> # Nabisco Brands, Inc.
    a schema:Organization ;
   schema:name "Nabisco Brands, Inc." ;
    .


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