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J. Walter Thompson Company new business records, bulk 1980-1989. 1924-2006 and undated, Preview this item
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J. Walter Thompson Company new business records, bulk 1980-1989. 1924-2006 and undated,

Author: J. Walter Thompson Company.J. Walter Thompson Company. Atlanta Office.J. Walter Thompson Company. Chicago Office.J. Walter Thompson Company. Detroit Office.J. Walter Thompson Company. New York Office.All authors
Edition/Format:   Archival material : English
Database:WorldCat
Summary:
Collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine  Read more...
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Details

Genre/Form: Audiocassettes
DVDs
Photographs
Videocassettes
Document Type: Archival Material
All Authors / Contributors: J. Walter Thompson Company.; J. Walter Thompson Company. Atlanta Office.; J. Walter Thompson Company. Chicago Office.; J. Walter Thompson Company. Detroit Office.; J. Walter Thompson Company. New York Office.; J. Walter Thompson Company. San Francisco Office.; John W. Hartman Center for Sales, Advertising & Marketing History.
OCLC Number: 682170817
Notes: Cataloged from inventory.
Description: 42,000 items (60 lin. ft.)
More information:

Abstract:

Collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.

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