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A Japanese advertising agency : an anthropology of media and markets

Author: Brian Moeran
Publisher: Richmond, Surrey : Curzon Press, ©1996.
Series: ConsumAsiaN book series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (account, planning, marketing, creative) within an advertising agency, and  Read more...

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Document Type: Book
All Authors / Contributors: Brian Moeran
ISBN: 0700703314 9780700703319 0700705031 9780700705030
OCLC Number: 35206211
Description: xi, 322 p., [16] p. of plates : ill. ; 23 cm.
Series Title: ConsumAsiaN book series.
Other Titles: Anthropology of media and markets
Responsibility: Brian Moeran.
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