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J.C. Leyendecker : American imagist

Author: Laurence S Cutler; J C Leyendecker; Judy Goffman Cutler
Publisher: New York : Abrams, 2008.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Database:WorldCat
Summary:
"J. C. Leyendecker captured lifestyles with superior technical skills, with an imaginative use of subject, and with an originality that many have sought to imitate. Dubbed the "Master of the Magazine Cover" by Norman Rockwell - who modeled both his technique and his career on his mentor - Leyendecker created illustrations that graced the covers of all the leading magazines, including Collier's, The Century, and  Read more...
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Genre/Form: Catalogs
Additional Physical Format: Online version:
Cutler, Laurence S.
J.C. Leyendecker.
New York : Abrams, 2008
(OCoLC)609148768
Named Person: J C Leyendecker; J C Leyendecker; Joseph C Leyendecker
Material Type: Biography
Document Type: Book
All Authors / Contributors: Laurence S Cutler; J C Leyendecker; Judy Goffman Cutler
ISBN: 9780810995215 0810995212
OCLC Number: 222664794
Description: 256 pages : illustrations (chiefly color) ; 29 cm
Contents: The golden age of American illustration --
The Leyendecker life --
The Leyendecker look --
The art of advertising in a product-oriented society --
Master of the magazine cover --
Book illustration --
Posters : the people's art --
Leyendecker and the American imagists : a historical perspective.
Responsibility: Laurence S. Cutler, Judy Goffman Cutler ; & the National Museum of American Illustration.

Abstract:

Features the paintings and other artworks of an artist who is one of the most prolific and successful artists of the Golden Age Illustration, and captivated audiences throughout the first half of the  Read more...

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    schema:reviewBody ""J. C. Leyendecker captured lifestyles with superior technical skills, with an imaginative use of subject, and with an originality that many have sought to imitate. Dubbed the "Master of the Magazine Cover" by Norman Rockwell - who modeled both his technique and his career on his mentor - Leyendecker created illustrations that graced the covers of all the leading magazines, including Collier's, The Century, and Scribner's. His 322 covers for The Saturday Evening Post - more than any other artist - were so significant that they changed the way the nation looked at the world, introducing the concept of the New Year's Baby, Mother's Day flowers, and the pairing of football with Thanksgiving, among other seminal ideas." "His work in advertising was equally influential, as he created sustained campaigns for products that ranged from high-fashion menswear to Ivory Soap and Kellogg's Corn Flakes. But he is perhaps best known for his portrayal of the Arrow Collar Man, the first male sex symbol and the first advertising star of either gender." "More than 600 original paintings, photographs, advertisements, and magazine covers, including all 322 for the Saturday Evening Post, testify to the brilliance and importance of this powerful, iconic image maker. The revealing text delves into both his artistic and his personal evolution, uncovering much new material and setting the record straight on many of the questions that had clouded Leyendecker's history until this day. Together the art and text of J.C. Leyendecker restore this groundbreaking artist's rightful position in the pantheon of great American imagists."--Jacket." ;
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