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|Named Person:||John Deere; John Deere|
|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
|Description:||xxi, 234 p. ; 22 cm.|
|Contents:||Embrace the culture --
Quality comes first --
Create change through innovation --
Always maintain integrity --
Commitment never quits --
Build a business as great as your products --
Put the brand to work (and protect it at all costs) --
All relationships must be win-win --
Grow on the strengths of your roots --
Performance that endures.
"Given unfettered access to the company, its archives, and its CEO Robert Lane, Magee soon discovered that the driving force behind this dynamic organization is a set of values and principles instilled at its inception by John Deere himself. From the day Deere developed the world's first commercially successful self-scouring steel plow in 1837 through to a remarkable series of innovations spearheaded by Robert Lane today, these principles have guided the company through good times and bad, helping it survive depressions and wars while making the most of prosperous times."--BOOK JACKET.
- Deere & Company -- History.
- Deere, John, -- 1804-1886.
- Agricultural machinery industry -- United States -- History.
- John Deere (tracteurs)
- Machines agricoles -- États-Unis -- Histoire.
- Gestion d'entreprise -- États-Unis.
- Deere & Company.
- Agricultural machinery industry.
- United States.