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The John Deere way : performance that endures

Author: David Magee
Publisher: Hoboken, NJ : Wiley, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In The John Deere Way, celebrated business author David Magee takes you behind the scenes to discover the timeless underlying principles and innovative practices that have enabled John Deere to continue to leap ahead of the competition for nearly 170 years."
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Genre/Form: History
Named Person: John Deere; John Deere
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Magee
ISBN: 0471706442 9780471706441
OCLC Number: 57208500
Description: xxi, 234 pages ; 22 cm
Contents: Embrace the culture --
Quality comes first --
Create change through innovation --
Always maintain integrity --
Commitment never quits --
Build a business as great as your products --
Put the brand to work (and protect it at all costs) --
All relationships must be win-win --
Grow on the strengths of your roots --
Performance that endures.
Responsibility: David Magee.
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Abstract:

The John Deere Way presents timeless business lessons from one of America s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only  Read more...

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