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The John Deere way : performance that endures

Author: David Magee
Publisher: Hoboken, N.J. : Wiley, ©2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company's management principles and corporate values and shows  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Magee, David, 1965-
John Deere way.
Hoboken, N.J. : Wiley, ©2005
(DLC) 2004028739
(OCoLC)57208500
Named Person: John Deere; John Deere
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David Magee
ISBN: 0471734292 9780471734291 1280255285 9781280255281
OCLC Number: 58916574
Description: 1 online resource (xxi, 234 pages)
Contents: Embrace the culture --
Quality comes first --
Create change through innovation --
Always maintain integrity --
Commitment never quits --
Build a business as great as your products --
Put the brand to work (and protect it at all costs) --
All relationships must be win-win --
Grow on the strengths of your roots --
Performance that endures.
Responsibility: David Magee.
More information:

Abstract:

The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company's management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes - and how to achieve it - T.

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