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Join the club : how peer pressure can transform the world

Author: Tina Rosenberg
Publisher: New York : W.W. Norton & Co., 2012.
Series: Norton paperback.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
In "Join the Club," Rosenberg identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure, and shows how peer pressure has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic.
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Document Type: Book
All Authors / Contributors: Tina Rosenberg
ISBN: 9780393341836 0393341836 9780393068580 0393068587
OCLC Number: 784949141
Description: xxiv, 402 pages ; 21 cm
Contents: Turning positive --
The empire of irrationality --
Righteous rebels --
Corporate tools --
The calculus club --
Angels of change --
A problem that has no name --
The party --
The judo of fear --
Next.
Series Title: Norton paperback.
Responsibility: Tina Rosenberg.

Abstract:

In "Join the Club," Rosenberg identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure, and shows how peer pressure has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic.

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