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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/488546560 Title: Join the conversation : How to engage marketing-weary consumers with the power of community, dialogue, and partnership. Author: Joseph Jaffe Publisher: Hoboken, N.J. : John Wiley, 2007. ISBN/ISSN: 9780470137321 0470137320 OCLC:488546560

  
  

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Join the conversation : How to engage marketing-weary consumers with the power of community, dialogue, and partnership.

Author:	Joseph Jaffe
Publisher:	Hoboken, N.J. : John Wiley, 2007.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In "Join the Conversation", Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win win situations for businesses, brands and lives.  Read more...
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