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Journal of communication management : EUPRERA conference 2013.

Publisher: [Bradford, England] : Emerald : Principal journal publisher of The Chartered Institute of Public Relations, [2015] ©[2015]
Series: Journal of Communication Management: Volume 19, Issue 1.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This eBook contains chapters on A 'Practice Turn' for Global Public Relations: An Alternative Approach; The German plagiarism crisis: Defending and explaining the workings of scholarship on the front stage; Mapping communication management competencies for European practitioners: ECOPSI an EU study; Advancing the country image construct from a public relations perspective: from model to measurement; Shock events and  Read more...
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Genre/Form: Electronic books
Conference papers and proceedings
Congresses
Additional Physical Format: Print version:
Journal of communication management : EUPRERA conference 2013.
[Bradford, England] : Emerald : Principal journal publisher of The Chartered Institute of Public Relations, c[2015]
116 pages
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
ISBN: 9781785600036 1785600036
OCLC Number: 909899769
Description: 1 online resource (117 pages) : illustrations, tables, graphs.
Contents: Cover; Editorial advisory board; A "practice turn" for global public relations: an alternative approach; The German plagiarism crisis; Mapping communication management competencies for European practitioners; Advancing the country image construct from a public relations perspective; Shock events and corporate announcements; Tetra Pak Italy's ingredient branding: an exploratory case of strategic communication.
Series Title: Journal of Communication Management: Volume 19, Issue 1.

Abstract:

This eBook contains chapters on A 'Practice Turn' for Global Public Relations: An Alternative Approach; The German plagiarism crisis: Defending and explaining the workings of scholarship on the front stage; Mapping communication management competencies for European practitioners: ECOPSI an EU study; Advancing the country image construct from a public relations perspective: from model to measurement; Shock events and corporate announcement and Tetra Pak Italy's ingredient branding: An exploratory case of strategic communication.

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