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| Additional Physical Format: | Online version: Gawiser, Sheldon R. Journalist's guide to public opinion polls. Westport, Conn. : Praeger, 1994 (OCoLC)654801937 |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Sheldon R Gawiser; G Evans Witt |
| ISBN: | 027594722X 9780275947224 0275949893 9780275949891 |
| OCLC Number: | 30398487 |
| Description: | xiv, 171 p. : ill. ; 21 cm. |
| Contents: | The opinion triangle -- The press and public opinion: always linked -- A brief history of polls -- The emergence of precision journalism -- The public opinion polling environment today -- The poll: who did it? -- The poll: who sponsored it? -- The poll: sampling -- The poll: the questions -- The poll: timing is everything -- The poll: sampling error -- The poll: other sources of error -- Pseudo-polls and SLOPS -- Reporting polls: the basics -- Reporting polls: numbers in context -- Reporting polls: political surveys -- Reporting polls: exit polls and projections -- The future -- The world's shortest course in statistics -- Twenty questions. |
| Responsibility: | Sheldon R. Gawiser and G. Evans Witt ; foreword by Walter R. Mears. |
Table of Contents:
by
hytekswytek (WorldCat user on 2007-10-26)
The opinion triangle -- The press and public opinion: always linked -- A brief history of polls -- The emergence of precision journalism -- The public opinion polling environment today -- The poll: who did it? -- The poll: who sponsored it? -- The poll: sampling -- The poll: the questions -- The poll: timing is everything -- The poll: sampling error -- The poll: other sources of error -- Psuedo-polls and SLOPS -- Reporting polls: the basics -- Reporting polls: numbers in context -- Reporting polls: political surveys -- Reporting polls: exit polls and projections -- The future -- Appendix A: the world’s shortest course in statistics -- Appendix B: twenty questions -- Bibliography -- Index.
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