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The joy of writing a great cookbook : how to share your passion for cooking from idea to published book to marketing it like a bestseller

Author: Kimberly Yorio
Publisher: Salem, Massachusetts : Page Street Publishing Co., 2015.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Craft the Cookbook of Your Dreams With Help From a Culinary Marketing Mastermind. With more than 20 years in publicity under her belt, Kim Yorio has worked on the book campaigns of some of the biggest names in the food world, including Julia Child, Jamie Oliver, Ina Garten and Rachael Ray, as well as esteemed brands like Calphalon, Sur La Table, Nudo Italia and Taste #5. Now with this must-have guide to success, you  Read more...
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Document Type: Book
All Authors / Contributors: Kimberly Yorio
ISBN: 9781624140600 1624140602
OCLC Number: 904445569
Notes: Includes index.
Description: 159 pages : color illustrations ; 23 cm
Contents: The successful cookbook --
Build your platform --
Get focused --
Proposals and professionals who get deals done --
Write, test, repeat --
More words : what else do you need to include? --
The art program --
The social media revolution --
Old school : book tours, nationals and the brave new frontier of traditional media --
E-books and innovation, plus just a wee primer on self-publishing.
Responsibility: Kimberly Yorio.

Abstract:

Whether you're a restaurateur looking for promotions or a great home chef hoping to share your exceptional recipes, the author instructs you on everything from what cookbook concept is right for you,  Read more...

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