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聚合行銷大趨勢 : 打動混合型消費者的嶄新策略 /
Ju he xing xiao da qu shi : da dong hun he xing xiao fei zhe de zhan xin ce lue

Author: 溫德 (Wind, Jerry) 傑瑞.溫德(Jerry Wind), 羅柏特.根特(Robert E. Gunther), 微傑.馬哈雅(Vijay Mahajan)著 ; 胡瑋珊譯. 鞏特爾 馬哈雅 胡瑋珊.Wen De, (Wind Jerry)Gong Te Er, (Gunther Robert E. 1960- )Ma Ha Ya, (Mahajan Vijay)Wei-shan HuAll authors
Publisher: 臺灣培生教育出版 : 創智總經銷, Tai bei shi : Tai wan pei sheng jiao yu chu ban : Chuang zhi zong jing xiao, 2002[min 91]
Series: Shang ye qu shi, BT011.
Edition/Format:   Print book : Biography : Chinese : Chu banView all editions and formats
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Material Type: Biography
Document Type: Book
All Authors / Contributors: 溫德 (Wind, Jerry) 傑瑞.溫德(Jerry Wind), 羅柏特.根特(Robert E. Gunther), 微傑.馬哈雅(Vijay Mahajan)著 ; 胡瑋珊譯. 鞏特爾 馬哈雅 胡瑋珊. ; Wen De, (Wind Jerry); Gong Te Er, (Gunther Robert E. 1960- ); Ma Ha Ya, (Mahajan Vijay); Wei-shan Hu; Jerry Wind; Robert E Gunther; Vijay Mahajan
ISBN: 9867790227 9867790227 9789867790224
OCLC Number: 301934452
Notes: Zhu zhe gen te gai yi Gong te er.
Description: 363 p. : tu ; 21 cm.
Series Title: Shang ye qu shi, BT011.
Other Titles: Da dong hun he xing xiao fei zhe de zhan xin ce lue
Responsibility: Jie rui. wen de (Jerry Wind), Luo bo te. gen te (Robert E. Gunther), Wei jie. ma ha ya (Vijay Mahajan) zhu ; Hu wei shan yi.

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