skip to content
Keep the right customers : the key steps to profitable customer retention Preview this item
ClosePreview this item
Checking...

Keep the right customers : the key steps to profitable customer retention

Author: Mark Stewart
Publisher: London ; New York : McGraw-Hill Companies, ©1996.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This practical manual presents a management strategy for developing and implementing a customer-retention strategy. It explains why customer retention matters, how and why organizations should be  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Mark Stewart
ISBN: 0077091396 9780077091392
OCLC Number: 34281489
Description: xvi, 254 pages : illustrations ; 23 cm
Contents: Part 1 Customer count: the rise to eminence; retention drives profit! Part 2 Five steps to success - a framework for keeping customers: think retention!; identify profitable customers; understand customer needs and build the information-led organization review; make it happen; measure, monitor and sustain performance. Part 3 Implementation kit.
Responsibility: Mark Stewart.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/34281489> # Keep the right customers : the key steps to profitable customer retention
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "34281489" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   schema:about <http://id.worldcat.org/fast/885545> ; # Customer services
   schema:about <http://dewey.info/class/658.8/e21/> ;
   schema:about <http://id.worldcat.org/fast/885533> ; # Customer relations
   schema:about <http://id.worldcat.org/fast/876403> ; # Consumer satisfaction
   schema:about <http://experiment.worldcat.org/entity/work/data/39700274#Topic/klantgerichtheid> ; # Klantgerichtheid
   schema:bookFormat bgn:PrintBook ;
   schema:copyrightYear "1996" ;
   schema:creator <http://viaf.org/viaf/68189675> ; # Mark Stewart
   schema:datePublished "1996" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/39700274> ;
   schema:inLanguage "en" ;
   schema:name "Keep the right customers : the key steps to profitable customer retention"@en ;
   schema:productID "34281489" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/34281489#PublicationEvent/london_new_york_mcgraw_hill_companies_1996> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/39700274#Agent/mcgraw_hill_companies> ; # McGraw-Hill Companies
   schema:workExample <http://worldcat.org/isbn/9780077091392> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GB9726437> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/34281489> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/39700274#Agent/mcgraw_hill_companies> # McGraw-Hill Companies
    a bgn:Agent ;
   schema:name "McGraw-Hill Companies" ;
    .

<http://id.worldcat.org/fast/876403> # Consumer satisfaction
    a schema:Intangible ;
   schema:name "Consumer satisfaction"@en ;
    .

<http://id.worldcat.org/fast/885533> # Customer relations
    a schema:Intangible ;
   schema:name "Customer relations"@en ;
    .

<http://id.worldcat.org/fast/885545> # Customer services
    a schema:Intangible ;
   schema:name "Customer services"@en ;
    .

<http://viaf.org/viaf/68189675> # Mark Stewart
    a schema:Person ;
   schema:birthDate "1962" ;
   schema:familyName "Stewart" ;
   schema:givenName "Mark" ;
   schema:name "Mark Stewart" ;
    .

<http://worldcat.org/isbn/9780077091392>
    a schema:ProductModel ;
   schema:isbn "0077091396" ;
   schema:isbn "9780077091392" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.