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Keeping up with the Jetsons : making lives better through innovation Titelvorschau
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Keeping up with the Jetsons : making lives better through innovation

Verfasser/in: Kevin Eugene SmithMichael LorentzJeff ImmeltIrene RosenfeldJeff GreenfieldAlle Autoren
Verlag: [Chicago, IL] : Window to the World Communications ; [Alexandria, VA] : PBS Home Video, ©2007.
Ausgabe/Format   DVD-Video : NTSC-Format : Englisch
Datenbank:WorldCat
Zusammenfassung:
Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar  Weiterlesen…
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Details

Gattung/Form: DVD
Interviews
Medientyp: Videoaufnahme
Dokumenttyp: Bildmaterial
Alle Autoren: Kevin Eugene Smith; Michael Lorentz; Jeff Immelt; Irene Rosenfeld; Jeff Greenfield; Peter Stacker; WTTW National Productions.; Businessweek (Firm); Window to the World Communications, Inc.; PBS Home Video.
OCLC-Nummer: 173834686
Sprachhinweis: Closed-captioned.
Anmerkungen: Title from disc label.
Originally broadcast on the television program CEO exchange in 2007.
"Season five, episode #509."
Interpret(en): Jeff Immelt, Irene Rosenfeld ; host, Jeff Greenfield ; announcer, Pete Stacker.
Aufnahmehinweise Taped live at the Tuck School of Business at Dartmouth.
Beschreibung: 1 videodisc (60 min.) : sd., color ; 4 3/4 in.
Details: DVD.; NTSC.
Andere Titel CEO exchange (Television program)
Verfasserangabe: senior producer, Kevin Eugene Smith ; director, Michael Lorentz ; in association with Businessweek ; produced by WTTW.

Abstract:

Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar Mayer, while developing new lines of healthy and ready-to-eat packaged foods.

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