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Keeping up with the Jetsons : making lives better through innovation

Auteur : Kevin Eugene SmithMichael LorentzJeff ImmeltIrene RosenfeldJeff GreenfieldTous les auteurs
Éditeur : [Chicago, IL] : Window to the World Communications ; [Alexandria, VA] : PBS Home Video, ©2007.
Édition/format :   Vidéo DVD : NTSC : EnglishVoir toutes les éditions et tous les formats
Base de données :WorldCat
Résumé :
Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar  Lire la suite...
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Détails

Genre/forme : DVD
Interviews
Type d’ouvrage : Videorecording
Format : Matériel visuel
Tous les auteurs / collaborateurs : Kevin Eugene Smith; Michael Lorentz; Jeff Immelt; Irene Rosenfeld; Jeff Greenfield; Peter Stacker; WTTW National Productions.; Businessweek (Firm); Window to the World Communications, Inc.; PBS Home Video.
Numéro OCLC : 173834686
Note sur la langue : Closed-captioned.
Notes : Title from disc label.
Originally broadcast on the television program CEO exchange in 2007.
"Season five, episode #509."
Interprète(s) : Jeff Immelt, Irene Rosenfeld ; host, Jeff Greenfield ; announcer, Pete Stacker.
Notes sur l’évènement : Taped live at the Tuck School of Business at Dartmouth.
Description : 1 videodisc (60 min.) : sound, color ; 4 3/4 in.
Détails : DVD.; NTSC.
Autres titres : CEO exchange (Television program)
Responsabilité : senior producer, Kevin Eugene Smith ; director, Michael Lorentz ; in association with Businessweek ; produced by WTTW.

Résumé :

Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar Mayer, while developing new lines of healthy and ready-to-eat packaged foods.

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