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Keeping up with the Jetsons : making lives better through innovation

Autore: Kevin Eugene SmithMichael LorentzJeff ImmeltIrene RosenfeldJeff GreenfieldTutti gli autori
Editore: [Chicago, IL] : Window to the World Communications ; [Alexandria, VA] : PBS Home Video, ©2007.
Edizione/Formato:   Video DVD : Sistema di trasmissione a colori NTSC : English
Banca dati:WorldCat
Sommario:
Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar  Per saperne di più…
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Dettagli

Genere/forma: DVD
Interviews
Tipo materiale: Videorecording
Tipo documento: Materiale visivo
Tutti gli autori / Collaboratori: Kevin Eugene Smith; Michael Lorentz; Jeff Immelt; Irene Rosenfeld; Jeff Greenfield; Peter Stacker; WTTW National Productions.; Businessweek (Firm); Window to the World Communications, Inc.; PBS Home Video.
Numero OCLC: 173834686
Nota sulla lingua: Closed-captioned.
Note: Title from disc label.
Originally broadcast on the television program CEO exchange in 2007.
"Season five, episode #509."
Interprete(i): Jeff Immelt, Irene Rosenfeld ; host, Jeff Greenfield ; announcer, Pete Stacker.
Note sull’evento: Taped live at the Tuck School of Business at Dartmouth.
Descrizione: 1 videodisc (60 min.) : sd., color ; 4 3/4 in.
Dettagli: DVD.; NTSC.
Altri titoli: CEO exchange (Television program)
Responsabilità: senior producer, Kevin Eugene Smith ; director, Michael Lorentz ; in association with Businessweek ; produced by WTTW.

Abstract:

Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar Mayer, while developing new lines of healthy and ready-to-eat packaged foods.

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