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Keeping up with the Jetsons : making lives better through innovation

著者: Kevin Eugene SmithMichael LorentzJeff ImmeltIrene RosenfeldJeff Greenfieldすべての著者
出版: [Chicago, IL] : Window to the World Communications ; [Alexandria, VA] : PBS Home Video, ©2007.
エディション/フォーマット:   DVD : NTSCカラー放送システム : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar  続きを読む
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ジャンル/形式: DVD
Interviews
資料の種類: Videorecording
ドキュメントの種類: 視覚資料
すべての著者/寄与者: Kevin Eugene Smith; Michael Lorentz; Jeff Immelt; Irene Rosenfeld; Jeff Greenfield; Peter Stacker; WTTW National Productions.; Businessweek (Firm); Window to the World Communications, Inc.; PBS Home Video.
OCLC No.: 173834686
言語注記: Closed-captioned.
注記: Title from disc label.
Originally broadcast on the television program CEO exchange in 2007.
"Season five, episode #509."
パフォーマー Jeff Immelt, Irene Rosenfeld ; host, Jeff Greenfield ; announcer, Pete Stacker.
注記: Taped live at the Tuck School of Business at Dartmouth.
物理形態: 1 videodisc (60 min.) : sd., color ; 4 3/4 in.
詳細: DVD.; NTSC.
その他のタイトル: CEO exchange (Television program)
責任者: senior producer, Kevin Eugene Smith ; director, Michael Lorentz ; in association with Businessweek ; produced by WTTW.

概要:

Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar Mayer, while developing new lines of healthy and ready-to-eat packaged foods.

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