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Keeping up with the Jetsons : making lives better through innovation

저자: Kevin Eugene SmithMichael LorentzJeff ImmeltIrene RosenfeldJeff Greenfield모든 저자
출판사: [Chicago, IL] : Window to the World Communications ; [Alexandria, VA] : PBS Home Video, ©2007.
판/형식:   DVD 비디오 : NTSC 컬러 방송 시스템 : 영어
데이터베이스:WorldCat
요약:
Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar  더 읽기…
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장르/형태: DVD
Interviews
자료 유형: 비디오레코딩
문서 형식: 시각 자료
모든 저자 / 참여자: Kevin Eugene Smith; Michael Lorentz; Jeff Immelt; Irene Rosenfeld; Jeff Greenfield; Peter Stacker; WTTW National Productions.; Businessweek (Firm); Window to the World Communications, Inc.; PBS Home Video.
OCLC 번호: 173834686
언어 메모: Closed-captioned.
메모: Title from disc label.
Originally broadcast on the television program CEO exchange in 2007.
"Season five, episode #509."
공연자 Jeff Immelt, Irene Rosenfeld ; host, Jeff Greenfield ; announcer, Pete Stacker.
이벤트 노트: Taped live at the Tuck School of Business at Dartmouth.
설명: 1 videodisc (60 min.) : sd., color ; 4 3/4 in.
세부사항: DVD.; NTSC.
다른 제목 CEO exchange (Television program)
책임: senior producer, Kevin Eugene Smith ; director, Michael Lorentz ; in association with Businessweek ; produced by WTTW.

초록:

Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar Mayer, while developing new lines of healthy and ready-to-eat packaged foods.

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