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Keeping up with the Jetsons : making lives better through innovation

Autor: Kevin Eugene SmithMichael LorentzJeff ImmeltIrene RosenfeldJeff GreenfieldTodos os autores
Editora: [Chicago, IL] : Window to the World Communications ; [Alexandria, VA] : PBS Home Video, ©2007.
Edição/Formato   Vídeo em DVD : Sistema de transmissão em cor NTSC : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar  Ler mais...
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Detalhes

Gênero/Forma: DVD
Interviews
Tipo de Material: Gravação de vídeo
Tipo de Documento: Material visual
Todos os Autores / Contribuintes: Kevin Eugene Smith; Michael Lorentz; Jeff Immelt; Irene Rosenfeld; Jeff Greenfield; Peter Stacker; WTTW National Productions.; Businessweek (Firm); Window to the World Communications, Inc.; PBS Home Video.
Número OCLC: 173834686
Nota do Idioma: Closed-captioned.
Notas: Title from disc label.
Originally broadcast on the television program CEO exchange in 2007.
"Season five, episode #509."
Executor(es): Jeff Immelt, Irene Rosenfeld ; host, Jeff Greenfield ; announcer, Pete Stacker.
Notas de produção: Taped live at the Tuck School of Business at Dartmouth.
Descrição: 1 videodisc (60 min.) : sd., color ; 4 3/4 in.
Detalhes: DVD.; NTSC.
Outros Títulos: CEO exchange (Television program)
Responsabilidade: senior producer, Kevin Eugene Smith ; director, Michael Lorentz ; in association with Businessweek ; produced by WTTW.

Resumo:

Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar Mayer, while developing new lines of healthy and ready-to-eat packaged foods.

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