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Keeping up with the Jetsons : making lives better through innovation

著者: Kevin Eugene SmithMichael LorentzJeff ImmeltIrene RosenfeldJeff Greenfield所有著者
出版商: [Chicago, IL] : Window to the World Communications ; [Alexandria, VA] : PBS Home Video, ©2007.
版本/格式:   DVD视频 : NTSC彩色电视广播制式 : 英语
数据库:WorldCat
提要:
Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar  再读一些...
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类型/形式: DVD
Interviews
材料类型: 录像
文件类型: 视觉资料
所有的著者/提供者: Kevin Eugene Smith; Michael Lorentz; Jeff Immelt; Irene Rosenfeld; Jeff Greenfield; Peter Stacker; WTTW National Productions.; Businessweek (Firm); Window to the World Communications, Inc.; PBS Home Video.
OCLC号码: 173834686
语言注释: Closed-captioned.
注意: Title from disc label.
Originally broadcast on the television program CEO exchange in 2007.
"Season five, episode #509."
演员: Jeff Immelt, Irene Rosenfeld ; host, Jeff Greenfield ; announcer, Pete Stacker.
活动注释: Taped live at the Tuck School of Business at Dartmouth.
描述: 1 videodisc (60 min.) : sd., color ; 4 3/4 in.
详述: DVD.; NTSC.
其他题名: CEO exchange (Television program)
责任: senior producer, Kevin Eugene Smith ; director, Michael Lorentz ; in association with Businessweek ; produced by WTTW.

摘要:

Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar Mayer, while developing new lines of healthy and ready-to-eat packaged foods.

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