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Keeping up with the Jetsons : making lives better through innovation

作者: Kevin Eugene SmithMichael LorentzJeff ImmeltIrene RosenfeldJeff Greenfield所有作者
出版商: [Chicago, IL] : Window to the World Communications ; [Alexandria, VA] : PBS Home Video, ©2007.
版本/格式:   DVD影像 : NTSC彩色電視廣播系統 : 英語
資料庫:WorldCat
提要:
Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar  再讀一些...
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類型/形式: DVD
Interviews
資料類型: 錄影
文件類型: 影像資料
所有的作者/貢獻者: Kevin Eugene Smith; Michael Lorentz; Jeff Immelt; Irene Rosenfeld; Jeff Greenfield; Peter Stacker; WTTW National Productions.; Businessweek (Firm); Window to the World Communications, Inc.; PBS Home Video.
OCLC系統控制編碼: 173834686
語言註釋: Closed-captioned.
注意: Title from disc label.
Originally broadcast on the television program CEO exchange in 2007.
"Season five, episode #509."
表演者: Jeff Immelt, Irene Rosenfeld ; host, Jeff Greenfield ; announcer, Pete Stacker.
活動注釋: Taped live at the Tuck School of Business at Dartmouth.
描述: 1 videodisc (60 min.) : sd., color ; 4 3/4 in.
詳述: DVD.; NTSC.
其他題名: CEO exchange (Television program)
責任: senior producer, Kevin Eugene Smith ; director, Michael Lorentz ; in association with Businessweek ; produced by WTTW.

摘要:

Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar Mayer, while developing new lines of healthy and ready-to-eat packaged foods.

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