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Keeping up with the Jetsons : making lives better through innovation

Author: Kevin Eugene Smith; Michael Lorentz; Jeff Immelt; Irene Rosenfeld; Jeff Greenfield; All authors
Publisher: [Chicago, IL] : Window to the World Communications ; [Alexandria, VA] : PBS Home Video, ©2007.
Edition/Format:  DVD video : NTSC color broadcast system : EnglishView all editions and formats
Summary:
Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar  Read more...
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Genre/Form: DVD
Interviews
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Kevin Eugene Smith; Michael Lorentz; Jeff Immelt; Irene Rosenfeld; Jeff Greenfield; Peter Stacker; WTTW National Productions.; Businessweek (Firm); Window to the World Communications, Inc.; PBS Home Video.
OCLC Number: 173834686
Language Note: Closed-captioned.
Notes: Title from disc label.
Originally broadcast on the television program CEO exchange in 2007.
"Season five, episode #509."
Performer(s): Jeff Immelt, Irene Rosenfeld ; host, Jeff Greenfield ; announcer, Pete Stacker.
Event notes: Taped live at the Tuck School of Business at Dartmouth.
Description: 1 videodisc (60 min.) : sound, color ; 4 3/4 in.
Details: DVD.; NTSC.
Other Titles: CEO exchange (Television program)
Responsibility: senior producer, Kevin Eugene Smith ; director, Michael Lorentz ; in association with Businessweek ; produced by WTTW.

Abstract:

Meet two CEOs who are leading their venerable companies into the modern era. At General Electric, Jeff Immelt continues to put a charge into the "Most Admired Company" in the United States while making infrastructure and environmental solutions the new engines for growth. Irene Rosenfeld has fresh ideas in store at Kraft Foods, where she is expanding markets for classic brands like Velveeta, Jell-O, Oreos and Oscar Mayer, while developing new lines of healthy and ready-to-eat packaged foods.

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