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Kellogg on China : Strategies for Success.

Author: Anuradha Dayal-Gulati; Angela Y Lee
Publisher: London : Kogan Page Mona Vale, NSW, Australia : Woodslane NZ [distributor] July 2007
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Kellogg on China outlines the challenges and opportunities for companies doing business in China as it emerges as an economic power.

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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Anuradha Dayal-Gulati; Angela Y Lee
ISBN: 9780749443979 0749443979
OCLC Number: 664114603
Description: 1 online resource (260 pages) : illustrations
Contents: Content includes: WTO Entry and a changing China; The changing nature of China's economic zones; Chinese trading companies; Franchising as an expansion strategy in China; Overcoming the leadership gap in China; Understanding marketing in China; Taking global brands to local success; Looking into the future; The 2008 Olympics in Beijing; China coping with SARS.

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"Examines some of the changes that entry to the World Trade Organisation is bringing to the Chinese market. It outlines the resulting opportunities and challenges for organisations...and provides Read more...

 
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