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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/45394591 Title: Kellogg on marketing Author: Dawn Iacobucci; J.L. Kellogg Graduate School of Management. Center for Marketing Sciences Publisher: New York : Wiley, ©2001. ISBN/ISSN: 047135399X 9780471353997 OCLC:45394591

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Kellogg on marketing

Author:	Dawn Iacobucci; J.L. Kellogg Graduate School of Management. Center for Marketing Sciences.
Publisher:	New York : Wiley, ©2001.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Additional Physical Format:	Online version: Kellogg on marketing. New York : Wiley, c2001 (OCoLC)646898158
Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Dawn Iacobucci; J.L. Kellogg Graduate School of Management. Center for Marketing Sciences. Find more information about:
ISBN:	047135399X 9780471353997
OCLC Number:	45394591
Description:	xx, 427 p. : ill. ; 24 cm.
Contents:	Foreword : Looking backward and forward / Sidney J. Levy -- Preface : Reflections on marketing / Philip Kotler -- Segmentation and targeting / Brian Sternthal and Alice M. Tybout -- Brand positioning / Alice M. Tybout and Brian Sternthal -- Brand design / Bobby J. Calder and Steven J. Reagan -- Creating and managing brands / Alice M. Tybout and Gregory S. Carpenter -- Market-driving strategies : toward a new concept of competitive advantage / Gregory S. Carpenter, Rashi Glazer, and Kent Nakamoto -- Managing new product development for strategic competitive advantage / Dipak Jain -- Understanding consumers / Bobby J. Calder -- Qualitative inquiry in marketing and consumer research / John F. Sherry Jr. and Robert V. Kozinets -- Quantitative marketing research / Dawn Iacobucci -- Advertising strategy / Brian Sternthal -- Market channel design and management / Anne T. Coughlan and Louis W. Stern -- Pricing strategies and tactics / Lakshman Krishnamurthi -- Valuing, analyzing, and managing the marketing function using customer equity principles / Robert C. Blattberg and Jacquelyn S. Thomas -- Services marketing and customer service / Dawn Iacobucci -- Managing market offerings in business markets / James C. Anderson, Gregory S. Carpenter, and James A. Narus -- The successful selling organization / Andris A. Zoltners, Prabhakant K. Sinha, and Greg A. Zoltners -- Marketing in the age of information democracy / Mohanbir Sawhney and Philip Kotler.
Responsibility:	the Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor.
More information:	Contributor biographical information Publisher description Table of Contents

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