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[Kevin Conroy discusses his company, BMG Entertainment and its current business] : excerpts from a conversation with MBA students at Harvard Business School July 18th, 2000 Preview this item
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[Kevin Conroy discusses his company, BMG Entertainment and its current business] : excerpts from a conversation with MBA students at Harvard Business School July 18th, 2000

Author: Kevin Conroy; Harvard University. Graduate School of Business Administration.
Publisher: Boston, MA : Harvard Business Pub. Corp., 2000.
Edition/Format:   VHS video : VHS tape   Visual material : English
Database:WorldCat
Summary:
Shows excerpts from a class discussion with Strauss Zelnick, the President and CEO of BMG Entertainment and Kevin Conroy, the Chief Marketing Officer of that company and a MBA class. Conroy describes problems his company, BMG Entertainment has to deal with, such as piracy and Napster, entertainment and the Internet, and the need for changes in BMG's decision making in the retail market, in distribution, and in  Read more...
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Details

Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Kevin Conroy; Harvard University. Graduate School of Business Administration.
OCLC Number: 51544808
Notes: "702-901."
Title supplied by cataloger.
Title supplied bly cataloger.
Description: 1 videocassette (10 min.) : sd., col. ; 1/2 in.
Details: VHS format.
Other Titles: BMG Entertainment
Responsibility: President and Fellows of Harvard College.

Abstract:

Shows excerpts from a class discussion with Strauss Zelnick, the President and CEO of BMG Entertainment and Kevin Conroy, the Chief Marketing Officer of that company and a MBA class. Conroy describes problems his company, BMG Entertainment has to deal with, such as piracy and Napster, entertainment and the Internet, and the need for changes in BMG's decision making in the retail market, in distribution, and in relationships with other retailers.

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