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Key concepts in event management

Author: Bernadette Quinn
Publisher: London ; Thousand Oaks, Calif. : SAGE, 2013.
Series: SAGE key concepts.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:

A comprehensive and illuminating account of event and festival management. Written with academic rigour yet highly accessible, Quinn is an astute judge of what students want and need to study in this  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
(DLC) 2012946764
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bernadette Quinn
ISBN: 1473914744 9781473914742 9781446291009 1446291006
OCLC Number: 906538048
Description: 1 online resource.
Contents: Authenticity --
Bidding --
Community festivals --
Definitions --
Economic impact --
Emergent economies --
European city of culture --
Evaluation --
Event management --
Experience --
Festival --
Identity --
Innovation --
Leveraging --
Marketing --
MICE/MEEC --
Motivation --
Olympic games --
Place marketing --
Planning --
Policy --
Power and politics --
Regeneration --
Regional development --
Risk management --
Service quality --
Social capital --
Social function --
Social impacts --
Sponsorship --
Sports events --
Stakeholders --
Sustainable events --
Tourism --
Volunteering.
Series Title: SAGE key concepts.
Other Titles: Event management
Responsibility: Bernadette Quinn.

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Every student of planned events has to be aware of what others are doing and saying, so a book of this nature is essential reading. -- Professor Don Getz Festivals and events constitute a major area Read more...

 
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