skip to content
Key concepts of marketing Preview this item
ClosePreview this item
Checking...

Key concepts of marketing

Author: Dewitt Parris
Publisher: Delhi : Research World, 2012.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Summary:
This book explains about the key concepts of marketing.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dewitt Parris
ISBN: 9788132334804 8132334809
OCLC Number: 772607586
Description: 1 online resource (1 volume (unpaged))
Contents: Cover; Table of Contents; Chapter 1 --
Pricing; Chapter 2 --
Product Marketing and Promotion; Chapter 3 --
Retailing; Chapter 4 --
Service; Chapter 5 --
Marketing Management and Distribution; Chapter 6 --
Market Research and Marketing Effectiveness; Chapter 7 --
Marketing Strategy and Dominance; Chapter 8 --
Account-based Marketing and Brand Management; Chapter 9 --
Porter Generic Strategies; Chapter 10 --
Marketing Warfare Strategies; Chapter 11 --
Marketing Plan.
Responsibility: Dewitt Parris.

Abstract:

This book explains about the key concepts of marketing.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/772607586> # Key concepts of marketing
    a schema:MediaObject, schema:CreativeWork, schema:Book ;
    library:oclcnum "772607586" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ii> ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1066261351#Place/delhi> ; # Delhi
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://images.contentreserve.com/ImageType-100/3443-1/{B4F96EB6-AED0-4162-BA69-5EDE59F0022C}Img100.jpg'" ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1066261351#Topic/business_&_economics_distribution> ; # BUSINESS & ECONOMICS--Distribution
    schema:about <http://experiment.worldcat.org/entity/work/data/1066261351#Topic/business_&_economics_marketing_general> ; # BUSINESS & ECONOMICS--Marketing--General
    schema:about <http://dewey.info/class/658.8/e23/> ;
    schema:about <http://id.worldcat.org/fast/1010167> ; # Marketing
    schema:bookEdition "1st ed." ;
    schema:bookFormat schema:EBook ;
    schema:creator <http://experiment.worldcat.org/entity/work/data/1066261351#Person/parris_dewitt> ; # Dewitt Parris
    schema:datePublished "2012" ;
    schema:description "This book explains about the key concepts of marketing."@en ;
    schema:description "Cover; Table of Contents; Chapter 1 -- Pricing; Chapter 2 -- Product Marketing and Promotion; Chapter 3 -- Retailing; Chapter 4 -- Service; Chapter 5 -- Marketing Management and Distribution; Chapter 6 -- Market Research and Marketing Effectiveness; Chapter 7 -- Marketing Strategy and Dominance; Chapter 8 -- Account-based Marketing and Brand Management; Chapter 9 -- Porter Generic Strategies; Chapter 10 -- Marketing Warfare Strategies; Chapter 11 -- Marketing Plan."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1066261351> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:name "Key concepts of marketing"@en ;
    schema:productID "772607586" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/772607586#PublicationEvent/delhi_research_world_2012> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/1066261351#Agent/research_world> ; # Research World
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=841569> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=396962> ;
    schema:url "http://images.contentreserve.com/ImageType-100/3443-1/{B4F96EB6-AED0-4162-BA69-5EDE59F0022C}Img100.jpg" ;
    schema:url <http://neworleans.lib.overdrive.com/ContentDetails.htm?ID=B4F96EB6-AED0-4162-BA69-5EDE59F0022C> ;
    schema:url <https://www.overdrive.com/search?q=B4F96EB6-AED0-4162-BA69-5EDE59F0022C> ;
    schema:url <http://www.myilibrary.com?id=349624> ;
    schema:url <http://site.ebrary.com/id/10504085> ;
    schema:url <http://www.myilibrary.com?id=349624&ref=toc> ;
    schema:workExample <http://worldcat.org/isbn/9788132334804> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/772607586> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1066261351#Agent/research_world> # Research World
    a bgn:Agent ;
    schema:name "Research World" ;
    .

<http://experiment.worldcat.org/entity/work/data/1066261351#Person/parris_dewitt> # Dewitt Parris
    a schema:Person ;
    schema:familyName "Parris" ;
    schema:givenName "Dewitt" ;
    schema:name "Dewitt Parris" ;
    .

<http://experiment.worldcat.org/entity/work/data/1066261351#Topic/business_&_economics_distribution> # BUSINESS & ECONOMICS--Distribution
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Distribution"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1066261351#Topic/business_&_economics_marketing_general> # BUSINESS & ECONOMICS--Marketing--General
    a schema:Intangible ;
    schema:name "BUSINESS & ECONOMICS--Marketing--General"@en ;
    .

<http://id.worldcat.org/fast/1010167> # Marketing
    a schema:Intangible ;
    schema:name "Marketing"@en ;
    .

<http://worldcat.org/isbn/9788132334804>
    a schema:ProductModel ;
    schema:isbn "8132334809" ;
    schema:isbn "9788132334804" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.