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Key marketing concepts

Author: Mike Meldrum; Malcolm McDonald
Publisher: Basingstoke : Macmillan Business, 1995.
Series: Macmillan business.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mike Meldrum; Malcolm McDonald
ISBN: 0333645634 9780333645635
OCLC Number: 36528985
Description: xii, 246 pages : illustrations ; 24 cm
Contents: Understanding the Basis of Marketing - Understanding Different Forms of Marketing - Understanding Markets and Competitors - Understanding Product Management - Understanding Positioning - Understanding Marketing Relationships - Understanding Marketing Planning and Control
Series Title: Macmillan business.
Responsibility: Mike Meldrum and Malcolm McDonald.

Abstract:

This work is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some  Read more...

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