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Kidnapped : how irresponsible marketers are stealing the minds of your children

Author: Dan S Acuff; Robert H Reiher
Publisher: Chicago : Dearborn Trade Pub., ©2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Annotation. Children are Sitting Ducks in Today __s High-Powered World of Commercialization According to a 2004 study by the American Psychological Association, companies spend $12 billion annually on advertising aimed directly at children and teens. Children today watch close to a thousand of hours of television every year, the obesity rate of youth ages six to 19 has tripled over the past thirty years,  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Acuff, Dan S., 1942-
Kidnapped.
Chicago : Dearborn Trade Pub., ©2005
(DLC) 2005003904
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dan S Acuff; Robert H Reiher
ISBN: 9781419505034 1419505033
OCLC Number: 70774145
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (xix, 264 pages)
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: The state of the state of being a kid --
Classifying good, neutral, and dangerous products and programs --
The three dimensions of development --
The innocent years : birth to age three --
The impressionable years : ages 3 to 7 --
The "rule-role" stage of development : ages 8 to 12 --
Early adolescence --
ages 13 to 15 --
Late adolescence : ages 16 to 19.
Responsibility: Daniel S. Acuff, and Robert H. Reiher.

Abstract:

Annotation. Children are Sitting Ducks in Today __s High-Powered World of Commercialization According to a 2004 study by the American Psychological Association, companies spend $12 billion annually on advertising aimed directly at children and teens. Children today watch close to a thousand of hours of television every year, the obesity rate of youth ages six to 19 has tripled over the past thirty years, approximately 80% of videogames contain some form of violence, and about 70% of television programming has some sort of sexual content. America __s children are under assault, and a new book from educational researchers Daniel S. Acuff, PhD, and Robert H. Reiher, PhD will help parents protect their children. In Kidnapped: How Irresponsible Marketers are Stealing the Minds of Your Children, Drs. Acuff and Reiher explore the development stages from birth through adolescence and showing what kinds of messages children can __tolerate __ at each stage. Concerned parents, marketers, and educators will learn:12 brain-based learning principles that guide child development today15 developmental __blind spots __ that make children sitting ducks for advertisers and marketersTechniques for helping children become more ad- and media-savvy. Strategies for ensuring child safety on the InternetThe impact of repeated viewing of violent materials on childrenWhy older teens also susceptible to depictions of violence, sexuality, and substance abuseIn Kidnapped, parents, educators will discover how to recognize unethical practices and retailers and marketers will learn how to improve their youth-directed efforts.

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